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Advertising Marketing Branding |
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alex@repiev.ru |
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A book
Marketing
TOC,
The book is
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Kotler and the kotleroids
By Alexander Repiev, Moscow, Russia
People use the word “guru” only Peter Drucker
Table of ContentsEconomist Kotler “kneweth” marketingWho are Kotler’s clients? Marketing is no economics! Economic thinking vs. marketing thinking No marketing creativity, please! Irresponsibility to practice Kotler’s logic Fussiness and eclectics Kotler’s delusionsExchange Value Homo kotlerus Needs Scientification of non-knowledge (SONK) “Utter honesty” Proofs and rigor Assumptions and validity domains Kotler’s models Mathematics and pseudomathematics Pseudomarketing journals Marketing or marketing management Strategic planning Kotler’s booksDefinitions, classifications, schemes Assessment of Kotler’s activitiesKotler and marketing education Marketing teachers If Kotler were a guru Specter of Kotlerism What’s next?Kotler in Russia References1 – Maureen Bourassa, Peggy Cunningham, “Behind the Veil: Insights and Influences On Kotler’s Contributions to Marketing Thought” 2 – Stephen Brown, “Writing Marketing: The Clause That Refreshes” 3 – Bruce W. Marcus, “Academia, Anachronism, And Distortion In Marketing Literature” 4 – Peter November , “Seven Reasons Why Marketing Practitioners Should Ignore Marketing Academic Research”, Australasian Marketing Journal, 2004 5 – John Dawes, “Marketing gurus and fads: approach with caution!”
Other English-language articles by A. Repiev A glimpse of Russia's advertising and marketing Lunatics have taken over the asylum The Augean stables of academic marketing The Soap Bubble of "22 Immutable Laws of Marketing" – Review "Physics envy" – physics abysmally misconstrued!
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A delusion University I prefer |
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